28-Point Audit Methodology & Scoring Standards

Editorial Independence & Technology Partnership

Summerlin Pools (summerlinpools.com) is an independent homeowner directory managed by Summerlin ([email protected]). Summerlin Pools is not a software vendor or pool contractor; no pool company can pay to alter its organic Trust Score or remove verified review history.

To help local pool companies fix legitimate technical, NAP, and homeowner-communication bottlenecks uncovered in the audit, Summerlin Pools partners with Built Simple AI (built-simple.ai). When a contractor remediates a failed check—either with their own team or through Built Simple AI—we re-run the 28-point audit and update their public score at no charge.

Three Core Evidentiary Safeguards

• Safeguard 1 — Collector Failures Never Penalize a Contractor: Any network timeout, API rate limit, or unparseable third-party source is recorded strictly as unknown, never fail. Unknown weights are excluded from the denominator so a contractor is graded only on verified evidence.
• Safeguard 2 — The >20% Unknown Withhold Rule: Any contractor with more than 5 of 28 checks (>20%) returning unknown is automatically withheld from the public directory table (7 of 64 contractors in the current run) and marked noindex until manual verification completes.
• Safeguard 3 — Unclaimed GBP Guard (G2): If a Google Business Profile is unverified/unclaimed (G2 = fail), owner review-reply rules (R4, R5, R6) are automatically set to n/a rather than double-penalizing the business.